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HEART of San Mateo County

HEART of San Mateo County 1234 

Branding
HEART is an organization that raises public and private funds to meet critical housing needs in San Mateo County. HEART has committed $4 million to assist construction of affordable rental housing in San Mateo County.

Nimbus Design, Inc. in Redwood City, CA developed HEART's brand and identity. Nimbus Design was able to successfully collaborate with HEART to create the appropriate corporate focus necessary to attract individuals and organizations interested in supporting their programs and at the same time convey that this is a service and community oriented institution with a primary mission to provide solutions for affordable housing needs in their community.

After creating HEART's unique mark, Nimbus applied the brand to all the print materials and designed a website, marrying the offline and online communications which created a more cohesive look throughout their site.